Confront
Name the standards you have let erode and what they are costing you. At work, at home and in the mirror.
Where the doctrine becomes practice
The War Room.
A 90-programme-day pilot where successful business leaders take back Internal Command. Choose one theme and work towards a meaningful win, with direct feedback and men who expect you to act.
01 / The room
The pilot ends. Your standard continues.
Cohort One has a defined start and finish. You choose one meaningful win and work towards it over 90 programme days. Continuing afterwards is a separate decision.
Internal Command is the discipline of leading yourself without external enforcement. The room is where that discipline is taught, practised and tested, alongside men doing the same.
Take back command
Decide what matters, make the plan and act on it, with men who expect you to.
Raise the standard
Review what actually happened, correct what is not working and go again. Then again.
The rhythm of every week
IdentifyName what matters and what is actually happening.
PlanA concrete action, a time and a place.
ExecuteDo it. Record what actually happened.
OptimiseReview the evidence. Keep what helped.
Repeat.
02 / The fit
Is this room for you?
The business may be performing. The question is whether you are. Read both sides before you ask for a seat.
✓Yes
This is probably you
- You carry real responsibility and the business is doing fine.
- Something outside the business has slipped. Your training, your focus, your patience at home. You may know what it is, or need space to name it properly.
- You are ready to choose one thing and act on it.
- You want honest challenge and are willing to give it, hear it and decide what to do with it.
✕No
This is probably not you
- You want to watch rather than contribute.
- You are after business tactics or a network.
- You cannot give the work sustained attention across the programme and its summer break.
- You are unwilling to examine your own part when a commitment is missed.
Recognise yourself on the left? Apply. We will test the fit in conversation.
Apply for Cohort One
03 / Who runs the room
Run by Kris Mac.
I have coached people to a standard for 20 years across New Zealand and Australia.
- New Zealand Army physical training instructor
- Gym owner
- Business owner and CEO
- Coach to business leaders
From Kris's previous coaching work
"You will be challenged, you will receive authentic feedback and you will get results."
Earlier coaching feedback, not a Cohort One result. Each man defines a win to work towards; no particular result is guaranteed.
04 / Cohort One
The pilot room.
Cohort One runs from 2 November 2026 to 22 February 2027. The 19 December to 10 January break is excluded from the 90 programme days. Six men is the minimum; eight is the maximum.
- The room
- Six to eight men
- Investment
- NZ$5,000 excl GST
- Begins
- 2 November 2026
- Sessions
- Nine two-hour rooms, primarily online
- Conditional commitments
- Friday 16 October
How to join
- Apply. A few minutes. Who you are, your business and, if you are ready, what has slipped.
- Talk. A straight conversation about where you are and whether this room fits.
- Decide. If it fits, you receive the schedule, investment and agreement in writing, then decide with the full picture.
Applying commits you to nothing. Cohort One runs only if enough of the right men commit, so if you are considering it, talk to me early.
Apply for Cohort One05 / Before you step in
Straight answers.
What does it cost?
NZ$5,000 excl GST. You receive the full terms in writing before deciding. A confirmed seat requires selection, signed terms and cleared payment.
How long does it run?
Cohort One is a 90-programme-day pilot, from 2 November 2026 to 22 February 2027, excluding the 19 December to 10 January break. It ends cleanly. Any continuation is a separate decision.
What support is available between rooms?
The programme includes a WhatsApp cohort group, weekday replies within one business day, and a weekly office hour. The office-hour time and support arrangements during the programme break are confirmed in your written offer before you commit.
How often do we meet?
Nine two-hour rooms, normally Monday 06:00 to 08:00 New Zealand time. Room eight is Tuesday 9 February 2027. The programme includes an opening individual audit and a closing individual audit. You receive the calendar before committing.
Do I need to have it all figured out?
No. You need to know something has slipped and be willing to say so. We work out the rest together.
Why is Cohort One only for men?
That is a choice for this room, not a limit on the rest of my work or on Brutal Little Books.
Conditional commitments close Friday 16 October
Six to eight men. One pilot room.
Apply for Cohort OneNot ready to apply? Take the free Erosion Check and see where your standards are slipping.