
Meet Kris Mac / Leadership of Self
Business success does not justify personal decline.
I work with successful business leaders who refuse to accept personal decline as the price of success. Through self-leadership, I challenge them to confront the standards they’ve let erode, take back command and raise the standard of their body, mind and mission.
Background
Founder experience.
Kris has served as a New Zealand Army Physical Training Instructor, worked as a CEO and owned a business.
- 01Army Physical Training InstructorNew Zealand Army
- 02CEO and business ownerBusiness leadership
- 03Coach and writerInternal Command and Brutal Little Books
Internal Command
Leading yourself without external enforcement.
Internal Command is the discipline of leading yourself without external enforcement. You decide what matters, direct your body, mind and actions towards it, and hold the standard when compromise would be easier.
Choose an arena for a one-week protocol you can start today.
The War Room. Brutal Little Books.
The War Room is the flagship coaching setting. Brutal Little Books is a supporting collection within Coach Kris Mac.
The War Room
A place for teaching, challenge, action and review.
Cohort One · Six to eight men · Begins 2 November 2026
Inside Cohort One ↗Brutal Little Books
Short stories with a sharp point. Begin with one pillar or work through the Standards Reset.
- Ownership
- Discipline
- Habits
- Service
- Gratitude

