ATTENTION: Reader
SITUATION
The world loves “reasonable” people.
They keep things safe, balanced, comfortable.
But nothing extraordinary ever came from being reasonable.
Not in business. Not in health. Not in leadership.
“Reasonable” settles.
“Reasonable” compromises.
“Reasonable” plays the game on someone else’s terms.
This week, you stop being reasonable.
You raise your demands. You raise your pace.
You raise what you expect from yourself and those around you.
MISSION
Choose one area of your life or leadership where you’ve been playing it safe and demand more.
EXECUTION
a. Intent: Reject mediocrity and comfort by taking bold, unreasonable action in one key area of your life this week.
b. Actions:
- Identify Where You’ve Been Reasonable
Where have you been quiet, compliant, or tolerating weak results?
Choose one: mindset, output, energy, leadership, communication.
- Set an Unreasonable Standard
Define what it would look like to go beyond normal.
Examples:
Run 10km daily this week.
Cut all digital noise for 7 days.
Wake at 4:59am before most of the world moves.
Speak up in that meeting.Have the hard conversation.
- Execute the Standard for 5 Days
Prove to yourself what’s possible when you stop negotiating with your potential.
ENDSTATE
By being unreasonable, you break the pattern of average. You raise your threshold for pressure, discomfort, and excellence. You become the example others follow or fear.
BATTLEFIELD PHILOSOPHY
“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.”
– George Bernard Shaw
SUSTAINMENT
a. Revisit one area every month where your expectations have slipped and push it past “normal.”
b. Train yourself to default to boldness, not balance, when the stakes are high.
CALL TO ACTION
Reply with the one area you’re going unreasonable this week and the standard you’re setting. Push the line.
